During her five years as a brand strategist for Bonneville Communications, Neylan McBaine was a part of the team behind the “I’m a Mormon” multimillion-dollar advertising and outreach campaign for The Church of Jesus Christ of Latter-day Saints. McBaine caught the eye of Boncom, the marketing agency behind not only “I’m a Mormon” but Light The World and other Church campaigns, because of a website she had started, The Mormon Women Project. Unbeknownst to them, McBaine carried with her extensive marketing experience, having worked for years in the Silicon Valley with multiple successful companies, making her an incredible asset to the campaign. On this week’s episode of All In, McBaine reflected on what made the campaign impactful.
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On the 10th anniversary of 9/11 the Mormon Channel created a video sharing the inspiring story of one survivor and how The Church of Jesus Christ of Latter-day Saints and his faith helped him grapple with the guilt and trauma he experienced after the terrorist attacks. We wanted to share Victor's story to remember those whose lives were lost and others who lives were unalterably changed on September 11, 2001.
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A family tragedy would lead this LDS housewife down an unexpected path—one that would bring hope and healing to thousands of people half a world away.
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A couple days before the due date of her first baby boy, Kristin Sumbot had a headache and was running into walls. After an emergency C-section delivery, Sumbot received the news that she had a terminal brain tumor.
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It's still not too late to join in on the Church's unique and powerful advent calendarwhich provides 25 ways we can all serve during the 25 days leading up to Christmas.
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Did you know mormon.org is on Buzzfeed? Recently, two articles created by mormon.org were featured on Buzzfeed, and while the content of both reflected the Church's #LIGHTtheWORLD campaign by sharing acts of service, one had a surprisingly hilarious twist.
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January 10, 1989, was a more important day in Mike Guido's life than he realized at first.
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Mormon.org released a "Mormon Beliefs" section on their YouTube channel that shares short videos tackling difficult questions, like why do we have prophets, what is the purpose of family, and what happens after we die.
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When LDS artist Nnamdi heard his brother had died, he never thought he could forgive the man who killed him or find peace again. Though younger, it was always his brother who supported him and who made his new life as an artist possible. But, through the Savior, Nnamdi came to find a deep and abiding peace.
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When first touring with the Neon Trees, there was a point in Elaine Bradley's life when she abandoned the faith she had grown up in. Despite having been baptized, having attended BYU, and having served a mission in Frankfurt, Germany, she fell away from the Church.
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Mormon.org recently released the latest in their "I'm a Mormon" series, this time focusing on a single LDS wedding dress maker who overcame the darkness of an abusive home life to find joy in the gospel.
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Ricardo is a Mormon entertainer who spends his work days entertaining guests at a hotel in Chile. Recently, he married the love of his life for time and all eternity, a moment captured in this touching video. But, there's far more to Ricardo than meets the eye. Few who know the young, energetic husband know about his parents and life back home.
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The latest "I'm a Mormon" video released by the Mormon Channel adds a fun new kick--Zumba! Alejandra Vidal, a spirited Zumba instructor, shows Church members an exciting new way to serve and enjoy life as she uses dance to uplift others, including those in a psychiatric hospital.
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Vivian Muñoz, a Chilean doctor and mother of seven, knows where her priorities lie. When it came to her family or career, she laid it all on the line to do what she felt was her true calling in life. Check out more of these touching personal stories and accounts at Mormon.org.
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Cecile Pelous was a designer for Dior in Paris, where she met famous politicians and artists like Jackie Kennedy, Elizabeth Taylor, and Gwen Stefani. But, then Pelous reached a point in her life where she wanted something more. So, she wrote to Mother Teresa, one of her heroes. One month later, she received this answer: "Come, we need all the help we can get."
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A mom, a cook, and a Costa Rican, Angie is also the host of a TV show, "Cooking with the Happy Chinese Lady," though nothing about Angie is remotely Chinese. But, the most surprising part of Angie's life comes not from the creative concoctions she whips up in the kitchen, but what she does with that food once she's cooked it.
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The latest "I'm a Mormon" video from Mormon.orgfeatures the story of Margarita, a Chilean runner who fearlessly competes and faces the future with determination, despite the fact she was born blind.
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Luis Rojas is an IT professional, a husband, a Mormon, and he was born with achondroplasia, a common cause of dwarfism. Though his stature and condition caused many problems for Rojas growing up, on his mission he realized that, no matter a person's size, we are all equal in the sight of God and we can all contribute to His kingdom here on earth.
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For "I'm a Mormon" messages with surprising twists or surprising lessonsto learn or that share the stories of 5 famous musicians, check out our other stories.
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Check out this incredible video of a hardworking dairyman, cheese maker, and grandfather who demonstrates how all life is important and all lives are blessed by our Heavenly Father.
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Check out this great 'I'm a Mormon' video that features a mother struggling to raise her son with autism.
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From Brandon Flowers to Elaine Bradley to Lindsey Stirling, the "I'm a Mormon" series has been graced with some incredible musicians. Check out what uplifting messages they have to share about their music and their faith.
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There's nothing quite as exciting as bearing your testimony through country music! What a moving example of loving and uplifting those who need our help the most.
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MR says: When most people think of ways to share the gospel, rap is not the first idea that pops into their head. But that's how "James the Mormon" has been sharing his beliefs with the world.
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In a world where material wealth, fleeting fame, self-obsession, and instant gratification rule the airways and threaten our peace, it can be difficult to determine the real meaning of life. Lehi, a Book of Mormon prophet, taught his son the purpose of this life. Said he, “Men are, that they might have joy” (2 Nephi 2:25). But what is joy and where can we find it? Joy is not temporary pleasure or the absence of pain. Rather, joy is a deep sense of peace and happiness that comes when we understand elements of God’s plan for the destiny of His children.
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Me? I am comfortable in my church and in my skin. This is not to say that I am not painfully aware of those who are not. A large part of my life has been spent helping others understand the gospel. I have spent years helping people as they enter, and as some leave, the church. As an LDS social media presence, I am acutely aware of the angst of the age regarding the church – I interact with it every day of my life. Some sincere, some hostile, some heart-breaking.
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The Book of Mormon is a collection of inspired writings by prophets who lived on the American continent anciently. The main writer was the prophet Mormon, who abridged other records to compile the volume named for him. He engraved his record on plates of gold, and, many years later, these plates were revealed to the Prophet Joseph Smith by an angel in upstate New York.
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A fascination with people and a desire to share goodness led Sandi and Claire Gentry — a mother and daughter from Ladera Ranch, California — to create an Instagram account they titled “Mormon Faces.” They believe “everybody has a story, no matter who you are,” and they are on a mission to share those stories.
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"Meet the Mormons" Facebook page announced a unique opportunity today. They are creating a supercut video for the song "Glorious," performed by David Archuleta in the newly-released "Meet the Mormons" movie. Follow the instructions found in the post below to join in the fun, and don't forget to have your entry in before Monday, November 3rd!
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How did the film Meet the Mormons have such a successful opening weekend?
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Photo from Mormon Women
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"Meet the Mormons," a feature-length documentary produced by The Church of Jesus Christ of Latter-day Saints, opens in theaters nationwide on Friday, Oct. 10. The following is a list of all the theaters where the film will be playing.
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Since returning from his LDS mission in November 2013, Will Hopoate's transition back into the life of an Australian rugby star has been fairly smooth.
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Released in February 2013 and now has just over 8 million views.
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Elaine Bradley is a wife, mother and Mormon who lives with her family in quiet and conservative Provo, Utah.
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“There is a great amount of interest in Mormons right now in the UK and Ireland,” said Church leader Elder Clifford Herbertson. “People are asking the question, ‘Who are the Mormons?’ and when people are asking questions, we want to be here to provide them with the answers of how and why we follow Jesus Christ.” “I’m a Mormon” adverts first ran in selected cities in the United States in 2010. A similar campaign to the one running in London was centred in New York City’s Times Square in 2011. Both of these campaigns coincided with the launch of The Book of Mormon Musical in each respective city.
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