Though it openly mocks the values of the Church, The Book of Mormon musical has gained popularity with audiences throughout the years.
However, so has the Church's amazing response to the musical parody.
In a recent article, the Huffington Post praised the Mormon response to the musical, especially with its recent showings in Utah, the state with the highest population of Mormons.
"On the whole, though, there hasn’t been large-scale outcry from U.S. Mormons over a show they could rightfully find offensive," the article notes, referencing past showings in countries around the world.
But in conjunction with these past showings, the Church has also launched positive campaigns like "I'm a Mormon" in England and "Discover What's Inside" in Australia to share what members are really like and what they really believe.
I ❤️ Mormon, too! #20yearsofblackwelder #London2016 A post shared by Collette Blackwelder (@colletteblack) on Jun 2, 2016 at 5:06am PDT
Book of Mormon campaign, Southern Cross station, Melbourne, AU. #mormon #discoverwhatsinside A post shared by Greg Droubay (@gregdroubay) on Feb 12, 2017 at 9:32pm PST
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And, of course, the Church purchases ad space in The Book of Mormon musical playbill, encouraging audience members to read the Book of Mormon and discover what it really is.
Went to see The Book of Mormon last night here in SLC. This ad was in the program.
— Nearly Headless Nish (@NishWeiseth) August 3, 2017
Well played, @LDSchurch @MORMONorg. pic.twitter.com/03W8BJy3hc
"As Michael Otterson, former Mormon church public affairs director, put it in a column on the church’s news outlet: 'If we Mormons really do follow Jesus Christ in our lives and look to him as an example, then it’s hard for us to ignore the injunction to turn the other cheek,'" the Huffington Post article concluded.
