March of the digital missionary door-knockers

September 13, 2012

source: The Independent

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Photo from The Inspector.

MR says: Last month, the LDS Church started a new Facebook ad campaign that places marketing in random people's newsfeeds. And it's working.

For a moment I thought a friend of mine had become a Mormon. There in my news feed on Facebook, between posts from people I barely know and photos of babies (I'm 30), was a status update that read: "No matter how bad your past has been, you can change and move on."

How nice! But the post wasn't by or even endorsed by anyone I know: it was an advert for the Mormon Church placed in my feed (where I don't remember ever seeing advertising) as part of an online mission of such scale it would be the envy of its most prominent believer's presidential campaign.

Read the rest of this story at independent.co.uk

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