Church Info What They're
Saying About "Us" News
from Utah Mormons
We Know Best of
LDS Blogs Saints
& Sports Arts &
& Features What We
Helps Everything Else
March of the digital missionary door-knockers
MR says: Last month, the LDS Church started a new Facebook ad campaign that places marketing in random people's newsfeeds. And it's working.For a moment I thought a friend of mine had become a Mormon. There in my news feed on Facebook, between posts from people I barely know and photos of babies (I'm 30), was a status update that read: "No matter how bad your past has been, you can change and move on."
How nice! But the post wasn't by or even endorsed by anyone I know: it was an advert for the Mormon Church placed in my feed (where I don't remember ever seeing advertising) as part of an online mission of such scale it would be the envy of its most prominent believer's presidential campaign.
Read the rest of this story at independent.co.uk