Deseret Book Company Privacy Policy

Last Modified: March, 23 2015. This Privacy Policy is effective as of May 10, 2011 ("Effective Date").

This Privacy Policy applies to Personal Information that may be collected when you interact (a) with Deseret Book Company, its websites, Applications and/or subsidiaries ("DBC"), and (b) DBC's websites, applications and devices owned and operated by DBC. Protecting the privacy and security of your Personal Information is a priority at DBC, and we believe that a single, comprehensive privacy policy that is straightforward and clear is in the best interests of our customers and our businesses. IF YOU HAVE ANY CONCERN REGARDING THESE TERMS, EITHER PLEASE DO NOT USE OUR WEBSITE OR FEEL FREE TO CONTACT OUR CUSTOMER SERVICE DEPARTMENT AT 1.800.453.4532 WITH YOUR QUESTIONS.

By doing business with or interacting with DBC in the manner described in this Privacy Policy at any time on or after the Effective Date, you are accepting the practices described in this Privacy Policy and you expressly consent to the application of this Privacy Policy to the collection, storage, use and disclosure of all your Personal Information as described. DBC reserves the right to modify or amend this Privacy Policy at any time, but you can be assured that, should it be necessary to do so, we will always do so in accordance with the DBC Privacy Principles of Clarity, Security and Integrity.

This Privacy Policy addresses the following questions:

  1. What is the information that we collect?
  2. Why do we collect Personal Information?
  3. How do we collect your Personal Information?
  4. How do we use Personal Information?
  5. With whom do we share Personal Information?
  6. Children’s Privacy
  7. How do we secure Personal Information?
  8. How do we respect your choices about your Personal Information?
  9. Whom do I contact if I have questions or concerns?
  10. Right to Privacy Waiver

1. What is the information that we collect?

We collect two basic types of information - Personal Information and Anonymous Information - and we may use Personal and Anonymous Information to create a third type of information, Aggregate Information. Information may or may not fall under the following categories of information:

  • Registration information you provide when you create an account, may include your first name and surname, country of residence, date of birth, email address, username and password (Personal Information)
  • Transaction information you provide when you request information or purchase a product or service from DBC, whether on our sites or through our applications, including your postal address, telephone number and payment information (Personal Information)
  • Information you provide in public forums on our sites and applications (Anonymous Information)
  • Information sent either one-to-one or within a limited group using our message, chat, post or similar functionality, where we are permitted by law to collect this information (Anonymous Information)
  • Information you provide to DBC when you use our sites and applications, our applications on third-party sites or platforms such as social networking sites, or link your profile on a third-party site or platform with your registration account (Aggregate Information)
  • Location information when you visit our sites or use our applications, including location information either provided by a mobile device interacting with one of our sites or applications, or associated with your IP address, where we are permitted by law to process this information (Aggregate Information)
  • Usage, viewing and technical data, including your device identifier or IP address, when you visit our sites, use our applications on third-party sites or platforms or open emails we send (Anonymous Information)

2. Why do we collect Personal Information?

We collect your Personal Information in an effort to provide you with a superior customer experience and, as necessary, to administer our business. It allows DBC to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. For more information as to how we collect Personal Information, please see the section 4 below entitled: "How do we use your Personal Information?"

3. How do we collect your Personal Information?

(a). Information that you provide to DBC

  • We collect information you provide to DBC when you request products, services or information from DBC, register with DBC, participate in Public Forums or other activities on our sites and Applications, respond to customer surveys, or otherwise interact with DBC. As a general matter, you can browse in our stores and on our websites without submitting your Personal Information to DBC. However, there are a number of circumstances in which you may need to provide DBC with your Personal Information. The most common of these circumstances may include:
  • Making a purchase or placing an order: When you make a purchase or place an order in our stores or place an order online without an account, you may need to submit Personal Information to DBC.
  • Creating an online account: You can create a password-protected account to complete your online order, to purchase or download eBooks, other digital content ("Digital Content"), DBC's apps, interact on our websites or blogs, or to save items to an online wish list. To create any of these accounts we will ask you to provide DBC with Personal Information. If you use your online account to make a purchase or download, we will use the Personal Information stored in your account and/or require you to input additional Personal Information, such as credit card information or address, to complete your order or download.
  • Enrolling in our Member loyalty program (Platinum): When you enroll in our Member loyalty program (Platinum), we will ask you to submit Personal Information as part of your Member profile. The Personal Information you submit is held in a Member database. When you use your membership, the transaction information for your purchase, including Personal Information, is copied and stored in the Member database so that we can administer the Member program.
  • Contacting Customer Service: When you contact customer service, we may ask you to provide, or confirm, Personal Information so that we can better serve you.

(b) Information automatically collected when you visit our websites

  • When you visit any of the family of DBC websites, we automatically record information that your browser sends whenever you visit any website. For example, we may receive and collect: the name of the domain and host from which you access the Internet; the IP address of the computer you are using; the date and time you access our websites; and/or the Internet address of the website from which you linked directly to our sites. We use this information to monitor the usage of our websites as necessary for our business. This information does not include Personal Information.
  • Information collected using cookies: Like many online retailers, we use cookies to personalize and enhance your browsing and shopping experience. Cookies are small files that we place on your computer's hard drive to collect information about your activities on our websites. Cookies help DBC to: (1) speed navigation, keep track of items in your shopping cart and provide you with content that is tailored to you; (2) remember information you gave DBC so that you don't have to reenter it; (3) determine the effectiveness of some of our marketing efforts and communications; and (4) monitor the total number of visitors, pages viewed, and the total number of banners displayed. Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies, however, you will not be able to place items in a shopping cart, and therefore you will not be able to place an order with DBC online. Also, by not using cookies, some website features and services may not function properly.
  • Information collected using pixel tags or clear GIFs: To help DBC understand the effectiveness of our communications and marketing efforts, we may use "message format" and "message open" sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow DBC to know if your e-mail server is able to accept HTML e-mails and, if it is, to: (1) send you e-mails in that format; and (2) determine if you have opened our e-mail messages.
  • Information collected from DBC applications: When you use a DBC application, we automatically collect information that the app sends to DBC when it is connected to the Internet. For example, we may receive and collect information concerning search queries, downloads, buying preferences etc.
  • Information collected from visitors from outside the United States: If you are visiting DBC from outside the United States and provide DBC with Personal Information, please note that your Personal Information will be transferred, stored and processed on servers located within the United States. The data protection laws in the United States may not be as comprehensive as those in your country. By doing business or interacting with DBC, you are consenting to the transfer of your Personal Information to facilities located in the United States and other facility locations selected by DBC.

4. How do we use Personal Information?

DBC uses your Personal Information to provide you with a superior customer experience at our stores and on and through our websites and, as necessary, to administer our business. For example, we use your Personal Information to:

  • Provide you with products, services and information about the DBC Stores, the website and/or other Applications
  • Administer our Member Platinum program;
  • Provide superior customer service;
  • Conduct research and perform analysis in order to measure, maintain, protect, develop and improve our products and services for you the customer;
  • Communicate with you about special offers, events, or new products and/or services that may be of interest to you;
  • Customize and enhance our websites and advertising;
  • Make communications necessary to notify you regarding security, privacy, and administrative issues;
  • Manage our business.

5. With whom do we share Personal Information?

Protecting the privacy and security of your Personal Information is a top priority at DBC. DBC DOES NOT SELL OR RENT YOUR PERSONAL INFORMATION TO THIRD PARTIES. We will not share your Personal Information outside DBC except in limited circumstances, including:

  • Other entities owned by DBC, including subsidiaries and affiliates of DBC. Many of our customers purchase items from DBC both online and in our stores. We may share your Personal Information within the Deseret Management Corporation family of companies to help to ensure that you have a superior shopping and/or browsing experience no matter where you choose to shop and/or browse with DBC.
  • Law enforcement officials and as required by law. DBC may release Personal Information to third parties when it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property or safety of DBC, our employees, our customers, users, and/or others.
  • Co-branded offerings. In some instances, we may offer a service or feature that is co-branded by DBC and a third party company. If you provide information in connection with such a co-branded service or feature, that information may be shared between DBC and the third party. Although DBC's treatment of your information is governed by our privacy policy, the third party's treatment of your information will be subject to the third party's privacy policy.
  • Other websites operated by DBC. In some instances, we may operate a website on behalf of a third party. If you provide information in connection with a third party website maintained and/or operated by DBC, that information may be shared between DBC and the third party. Although DBC's treatment of your information is governed by our privacy policy, the third party's treatment of your information will be subject to the third party's privacy policy.
  • Sales, Mergers, and Acquisitions. If DBC becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, Personal Information may be provided to the entities and advisors involved subject to a confidentiality agreement, and we will provide notice before any Personal Information is finally transferred and becomes subject to a different privacy policy.

6. Children’s Privacy

The Site is not directed to, or intended for use by, children (defined as anyone under thirteen (13) years old). Children should not use or submit any information through the Site or its Services. If you are under the age of 13, you only may use the Services with permission from your parents or guardians. Deseret Book Company does not knowingly collect personally identifiable information from users under the age of 13. If a child under 13 submits information through any part of the Services, and we become aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Parents can contact customer Services to request access to, change, or delete their child’s personal information by sending an email to us at

7. How do we secure Personal Information?

We take significant and appropriate security measures, including physical, technological and procedural measures, to help to safeguard your Personal Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as firewalls and encryption in the transmission of certain sensitive Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information, and, as technology develops, we intend to take additional measures to improve security.

8. How do we respect your choices about your Personal Information?

When you interact with DBC in certain ways, you may be eligible to receive certain marketing-related and promotional communications. The most common of these circumstances include:

  • Making a purchase or download or placing an order
  • Creating an online account
  • Enrolling in our Member program
  • Entering a sweepstakes or a contest

If, at any time, you wish to no longer receive Promotional Communications from DBC Booksellers,, the DBC Member Platinum program or any other DBC entity, please follow the instructions below:

• A customer may choose to opt-out of the receipt of any promotional communications by clicking on the opt-out link provided at the bottom of each e-mail and following the instructions, or by e-mailing our Customer Service Department at

9. Whom do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy, please contact DBC or call customer service at 800.453.4532 or 801.534.1515.

10. Right to Privacy Waiver.

Unless prohibited by law, your participation in the posting of any information, comment and/or photo on a DBC website constitutes your consent for DBC to use your submitted information for other promotional, advertisement or commercial purposes in any media now known or later developed, without payment or consideration to the you or any other person.

11. Definitions

  • Aggregate Information. Aggregate information means information about groups or categories of guests, which does not identify and cannot reasonably be used to identify an individual guest
  • Anonymous Information. Anonymous information means infomation that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual guest
  • Application. Application means a program or servie operated by DBC (or on our behalf) that may be displayed on various online, mobile or other platforms and environments, including those operated by third parties, which permits DBC to interact directly wih our guests
  • Children. Children means individuals who we have identified are not of legal age to consent to the collection and processing of their personal information. In the United States, the term “children” refers to individuals under 18 years of age
  • Data Processor. A data processor is a person or entity that processes personal information on behalf of a data ontroller (or data controllers) and is permitted to perform data processing only as directed by the data controller(s)
  • IP Address. An IP address is associated with the access point through which you enter the Internet, an is typically controlled by your Internet Service Provider (ISP). We may use IP addresses to collect information regarding the frequency with which ourguests visit various parts of our sites and applications, and we may combine IP addresses with personal information
  • Member. Member means a person who is a part of our Platinum loyalty benefits program
  • Notice. Notice may be by email to you at the last email address you provided DBC, byposting notice of such changes on our sites and applications, or by other means, consistent with applicable law
  • Parents. Parents means a parent or legal guardian
  • Personal information. Personal information means nformation that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address and telephone number. When anonymous information i directly or indirectly associated with personal information, this anonymous information also is treated as personal information.
  • Public Forums. Our sites and applications may offer message boards, conversation pages, blogs, chat rooms, social communityenvironments, profile pages, and other forums that do not have a restricted audience. If you provide personal information when you use any of these features, that personal information may be publicly posted and otherwise disclosed without limitation as to its use by DBC or by a third party. To request removal of your personal information from a public forum on one of our sites or applications, please contact Guest Services.